Join Our Team
Product Marketing Manager
The product marketing manager will provide market analysis, develop marketing plans, and create programs and strategies for sales readiness and channel support for our products and services.
This position reports to the VP of Marketing and will also require close interaction with marketing communication professionals and sales management. The product marketing manger will be responsible for the following:
- Understanding customer needs and defining solutions.
- Defining buyer personas and determining market messages.
- Creating and executing product launch plans plus monitoring results
- Developing strategis for lead generation from customer acquisition to retention.
- Creating standard presentations and demo scripts.
- Writing white papers and technical communiques.
- Developing collateral and sales tools.
- Documenting competitive threats and related industry news.
- Facilitating direct sales and channel training.
- Supporting trade shows and other company-sponsored events.
- Provide channel support and phone assistance.
You must enjoy spending time in the market to understand their problems, and find innovative solutions for the broader market.
Requirements
- BS in Marketing along with 3+ years of software marketing/product marketing experience.
- Knowledgeable about technology in K-12 and Higher Education Markets
- This position requires travel (25%).